Blog content marketing on the rise
A report from Nielsen found that blogs are becoming increasingly popular, further demonstrating their value as a marketing tool.
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Search marketing best way to target college students, young adults
A report from ebrary found that 85 percent of college students first turn to search engines to conduct research.
Twitter marketing may soon become Twitter commerce
A report from AdAge suggests that businesses using Twitter may soon be able to integrate social commerce capability onto their brand pages.
SEO alert: Google and Bing posts monthly and yearly gains
Google gained 1 percent search market share in February, now fielding more than two-thirds of searches.
iPad, tablet growth leads to constant web access, forces marketing shift
A report from Frost & Sullivan found that the iPad’s growth signals a changing paradigm in web content consumption that marketers must note.
New Facebook ‘Interest Lists’ may help marketers target social content
Facebook has rolled out Interests Lists, which will essentially create user-curated content streams sorted by topic.
Survey says content marketing targeting Gen Y must highlight value
A report from PerkStreet Financial shows that Generation Y is an increasingly value-conscious group, and this trait should be a main focus of content marketing campaigns targeting it.
Two-thirds of marketers recognize website testing critical to web marketing success
Frequent testing of all elements of a website can help businesses plan their content marketing campaigns and conversion optimization strategies more effectively.
SEO lifts bank’s organic search traffic 30 percent and paid search traffic 360 percent
A report from MarketingSherpa highlighted the success Landmark bank experienced with content-driven SEO.
Google honors International Womens’ Day with doodle
International Women’s Day falls on March 8, and it merited a Google doodle while proving a trending topic on Twitter throughout Thursday.