Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In part of its ever-growing effort to monetize tweets, Twitter recently launched a new ecommerce account – @earlybird Exclusive Offers, which partners with businesses to retweet advanced promotions created for the social platform.
Good news for Microsoft and marketers who advertise on Bing – the search engine’s ad clicks are steadily increasing.
Marketers looking to get through consumers’ cluttered inboxes should remember that recipients want to open emails that will offer them value.
When software company Skype was recently accused of blocking potential competitor fring from supporting video chat, it took charge of the situation by clarifying its friction with fring over product misuse on its corporate blog. Ultimately, the buzz surrounding Skype’s blog battle with fring should be looked at by marketers as an indication that well-maintained blogs can be effective in shaping public perceptions and catching consumers’ clicks.
The quick ascent of mobile marketing was clear at the recent annual MobileBeat conference, which was expanded to a two-day format to accommodate more speakers and prolong networking opportunities.
While the economic environment is still fragile, internet marketers may rejoice to hear the news that the search engine marketing sector has proven robust in the second quarter of 2010.
The latest search engine rankings from comScore indicate that Google lost 1.1 percent of the search market share in June 2010.
Tweet, retweet, follow may be the new formula for video social media marketing results.
International pizza company Domino’s Pizza is the second leading pizza franchise in the U.S., and now the chain is making strides across the pond with a little help from social media marketing.
Marketers know they can turn to Matt Cutts’ Google Webmaster channel on YouTube to find answers for their Google search rank queries, but a recent video was served with a side of giggles while the head of Google’s webspam team sipped a caffeinated beverage.