News

Consumers on the go connect to the web with their cell phones, but recent data shows just how common it is for Americans to sign online via phone.

With data from Morpace indicating Facebook users spend an average of 7.3 hours per week on the site – and recent reports revealing that nearly 40 percent of young females check their accounts before brushing their teeth in the morning – it’s clear that social media is taking the lead as a platform for brands to engage consumers and establish themselves as thought leaders.

Speculations suggest that Google may be developing a social site – Google Me – to compete in the existing social arena, but marketers should be advised that users may be reluctant to switch from tried and true sites – especially as some consumers are "addicted" to Facebook.

Rumor has it that Twitter is trying to promote itself as an information network rather than a social network.

Businesses looking to generate a little link love likely know that posting videos or blogs related to the latest web searches can help increase traffic to a site.

Marketers know that Google is a leading vehicle to catch consumers’ clicks with paid search campaigns, but the search giant sees strong potential in the display ad network.

It used to be that editors would decide the leading news stories that would make it to print.

It seems one way to get quick responses from email recipients is to make it clear that an email’s offerings come with an expiration date.

Almost half of airline tickets are bought online, and Google is now making a move that could help it hold the lion’s share of travel-related searches. Google is poised to purchase travel software firm ITA for $700 million, reportedly beating out bidders including Expedia and Kayak.com. The acquisition begs the question, will the search giant try to overshadow some of the leading travel websites?

The latest Hitwise data shows that Google accounted for 72.17 percent of U.S. searches in May.