Welcome to The Brafton Blog, where we share insights and updates on all things content
marketing. From keeping up with the latest industry trends and best practices to getting
a glimpse into life at Brafton, our blog has something for everyone. Our team of
marketing experts are here to provide actionable tips and advice to help you drive
success for your business.
As newspaper publishers are facing declines, on-the-go consumers are increasingly turning to the web to find the latest news with the click of a mouse – a study from the Organisation for Economic Cooperation and Development shows that about 5 percent of all internet visits are related to reading news.
Foursquare, a social service that lets users update friends about their locations through their mobile phones, recently got a $20 million boost from major investors, including Silicon Valley legends Marc Andreessen and Ben Horowtiz.
When cataloguing the pages on your site, it would be nice to see the different types of content, such as videos, images, news, mobile URLs and more, all in one place. Now, Google is allowing users to create and submit a single Sitemap with all of this information.
With reports indicating that internet viewership of humorous videos has dramatically risen, the potential value of online videos to drive traffic to a site is no laughing matter.
With the rise of mobile searches, consumers have increasingly been switching their keyboards for their keypads when it comes to looking for products and services online.
With the recent release of the iPhone 4, marketers are increasingly thinking about how to engage mobile users. One good strategy to reach smartphone users may be to boost marketing through another platform – email.
In the recovering economic climate, many expanding businesses are generating new jobs and increasing their advertising efforts to get consumers on board with new products and services.