Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google has updated its search algorithm so that it will begin to filter web searches by a site’s loading speed. According to Google principal engineer Matt Cutts, the new signal won’t make too much of a difference, though, claiming fewer than 1 percent of search queries were affected by the change. Cutts says that the… Read more »
Although the two companies have been increasingly at odds in recent months, the default search engine for the much-hyped Apple iPad is Google, providing a large-scale search engine optimization (SEO) boost to online marketers.Social Media SEO reports that "Google has taken the iPad experience one step further. This week Google announced a whole new set… Read more »
Online ad spending totaled $6.4 billion in Q4 2009, reports Clickz.com. Despite being down for the majority of 2008, online ad spending saw a significant comeback in the last quarter of 2009. According to the survey conducted by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers, advertisers spent 14 percent more on online advertising than they… Read more »
According to The Hill, Google is ramping up its political advertising team. This comes as mid-term election campaigns begin to take form, with candidates expected to make extensive use of Google to re
Search giant Google dropped roughly a percentage point in Experian Hitwise’s monthly study of search engine market share, while Ask.com took analysts by surprise,
Canonical announced earlier today that they would be using Google as its default search engine in the upcoming release of Ubuntu 10.4, according to Katonda.com. Canonical, the developers of the Linux-based operating system Ubuntu, has traditionally used Google as its default search engine for its operating systems. In January, though, Canonical said that it would… Read more »
The four Cs – convenience, community, customization and cool – drive the purchasing behavior of an emerging group of web users, the millennial customers.
Such is the assertion of Shaun Young,
Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.
Max Blumberg, a customer management strategist, said firms should listen t
There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US News and World Report, sector commentator Matthew Bandyk explains there are a number of simple and effective strategies that marketers can carry out. "A biggie… Read more »
Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter Young states an effective SEO scheme is not about careful keyword research, search path analysis or great implementation. "It is about tying all of these facets… Read more »