Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should be sent out to clients and the amount of silent time that should be used to give the consumer a break. She explains too many… Read more »
Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.
Writing on web resource <
Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl
Web users are most likely to click on simple text adverts rather than their complex video counterparts, according to a new survey. Carried out by iPerceptions, the study found 25 percent of respondents preferred text ads. In addition, 11 percent of consumers said they were likely to click on video adverts – with the medium… Read more »
Search engine optimization (SEO) is ranked by almost 90 percent of US retailers as one of the most important technologies to help promote their online business, according to a new survey.
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Microsoft’s Live Search is now part of social networking resource Facebook, it has been announced. In a post on the Microsoft‘s Live Search blog, Angus Norton, senior director of Live Search product management at the software company, states US users of the site now have the option to either "search Facebook" or "search the web"…. Read more »
Not all online video viewers are the same when it comes to advertising, a new study commissioned by Veoh suggests. Carried out by Forrester Consulting on behalf of the web video sharing site, the research indicates some viewers "snack" on short clips. Others, however, watch a great deal of long-form online video and pay attention… Read more »
Google has launched its AdSense program on its Maps resource, it has been noted. Sector commentator Stephen Shankland makes his comments to online resource CNet, explaining certain searches – such as those for hotels, taxis and restaurants – show a text advert along the bottom of the Google Maps page. He notes this provides an… Read more »
The best advertising campaigns are those which present consumers with a relevant message at every level of the decision-making process, it has been noted.
Sector commentator Nick Drew makes h
US search marketing spend grew strongly during the third quarter of this year, according to a new study. The findings from search management firm SearchIgnite indicate that expenditure in this area is up almost 27 percent in comparison to the same three-month period in 2007. Commenting on the research, Roger Barnette, president of the company,… Read more »