Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Released worldwide in late 2009, Google Suggest is a feature that auto-completes a user’s query by using a dynamic list of popular searches. Google recently updated its Google Suggests feature, which improved local searches and spell correction for names. When it launched last year, Google Suggest would offer different suggestions to a user based on… Read more »
Google’s earnings were up in the first quarter of 2010, which ended on March 31. The search engine provider posted a 23 percent growth in revenue year-over-year from Q1 2009, generating $6.77 billion. Google-owned sites generated $4.44 billion, up 20 percent year-over-year. Google’s partner sites saw similar growth, up 24 percent to $2.04 billion. Paid… Read more »
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website. Unfortunately, this knowledge can also be used… Read more »
On Tuesday, Google announced plans to roll out a Twitter search engine. A limited version of that search feature was released earlier today, allowing users to search tweets dating back to February. The new feature is reminiscent of the timeline search function that Google released a few years back, but focusing on tweets rather than… Read more »
New research conducted by Epiphany Solutions, a search marketing firm, has found that the top brands in the UK have poor search engine optimization (SEO). The study indicates that a lot of the top brands are more devoted to offline forms of brand development. By relying on brand-specific search terms rather than industry-related keywords, these… Read more »
Despite many experts agreeing that search engine optimization (SEO) is critical in marketing a website, many firms struggle with the process. A new report from Conductor further confirms this, finding that online retailers in general have particularly low visibility in SEO ranks. Conductor’s research tracked the natural search rankings of the 200 most expensive keywords… Read more »
While Google remains the overwhelming market leader, Bing is making substantial gains in the search engine market. According to a new report from the digital marketing firm Efficient Frontier, Bing has increased its search engine market share in both the spend and click categories, to 6.5 percent and 5.5 percent respectively. Bing’s gains come largely… Read more »
Earlier today, TweetUp Inc. announced a TweetUp, a new Twitter search platform, giving search marketers another way to potentially utilize search engine optimization (SEO). TweetUp is essentially a new search platform that also allows advertisers to bid for keywords. Searches conducted on TweetUp will rank results based on an algorithm that takes keyword relevancy and… Read more »
Apple may drop Google as its primary search engine, if the latest software update for the iPhone is any indication.
Last Thursday, Apple unveiled a new software update for the iPhone, iPhone
A report from iResearch Consulting Group indicates that the Chinese search engine market grew 38.5 percent to $1.06 billion in 2009, says Investors.com. China ranked first in worldwide webpage searches, with 203.38 billion last year, up 35.7 percent from 2008. Since 2007, the country has been the leader in web searches, accounting for 20.6 percent… Read more »