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Google’s Chrome browser attracted just under two million US users in the first week after its launch, new figures indicate. Data from Nielsen Online shows 1.93 million Americans – 73 percent of them male – visited the "Thank You" page associated with the search engine firm’s offering. Almost 1.4 percent of all US users who… Read more »
Website URLs should be short, readable, memorable and descriptive, a sector commentator has explained. Graham Charlton makes his assertions on E-consultancy’s internet marketing blog, noting web address design is an area which is overlooked on many online resources. He states badly-designed URLs can result in websites not being found by search engines, visited or submitted… Read more »
Yahoo! has formed a Digital Advisory Council which will work collaboratively to explore the continuing evolution of web advertising and digital media, it has announced. The body will be comprised of industry executives from its agency and advertising partners, the company explained. It will serve as a vehicle for soliciting feedback and supplement the search… Read more »
Google and T-Mobile have unveiled the T-Mobile G1 – the first cell phone to use the search engine company’s Android operating system. In a post on Google’s Mobile blog, product marketing director Marc Vanlerberghe explains a number of applications are preloaded on the handset, including Gmail, Google Talk, YouTube, Maps and Search. He notes: "The… Read more »
Keywords are an integral part of creating an effective search engine optimization (SEO) strategy, it has been explained. Writing on the online pages of Forbes, sector commentator Melanie Lindner recommends webmasters select 50 to 100 keywords which are most relevant to their products and services, as well as their target audience. She explains the more… Read more »
US internet display advertising spend rose by eight percent during the first six months of 2008, according to market analyst and insight group TNS Media. It was noted that web-based ad spend bucked the trend of most other advertising expenditure, with total ad outgoings over the half-year period declining by 1.6 percent. Jon Swallen, senior… Read more »
Online lead generation connects consumers and brand marketers in a way that no other web marketing strategy can achieve, it has been suggested.
Jere Doyle, founder, president and chief execut
US consumer activity at the top online properties for July 2008 has been examined by comScore. According to the firm’s Media Metrix service, Google held on to the top position, reaching 141.6 million American users during the course of the 31-day period. Yahoo! came in second place with 140.3 million and Microsoft’s online resources stood… Read more »
Online marketers eager to optimize their site’s search engine rankings have been given a number of hints and tips by sector commentator Mark Jackson.
Writing on web resource SearchEngineWatch
Search engine giant Yahoo! has announced that its Buzz application has been opened up, allowing users to "discover, vote for and share" content that they are interested in.
"An