Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Web marketers should pay attention to niche searchers when implementing a search engine optimization (SEO) strategy, it has been recommended. An article on web resource Marketing Sherpa states online advertisers should use long-phrase searches from their log files in order to optimize results for any search. The piece explains such users’ queries on search engines… Read more »
Adoption of 3G mobile devices in the USA has caught up with western Europe, according to new figures from comScore. Figures from the digital media analyst’s Media Metrix indicate 28.4 percent of American mobile subscribers have 3G devices, in comparison to 28.3 percent in the largest countries in Europe. Mark Donavan, senior vice-president and senior… Read more »
Yahoo! has announced the signing of a deal with communications holding firm AT&T which will see the former’s oneSearch power mobile internet searches made through the latter’s on-deck MEdia Net portal. In addition, the search engine firm will provide mobile-sponsored search advertising within mobile search results which take place through the platform. Michal Bowling, vice-president… Read more »
Google has announced an initiative which will see it partner newspaper publishers and digitize millions of pages of news archives. In a post on the search engine firm’s official blog, Punit Soni, product manager at the organization, explains that users will be able to search the publications and browse through them in the same way… Read more »
The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft. In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the site’s community team explains that blending search, display and context adverts can be beneficial in terms of brand, message and ad recall – as well… Read more »
Google increased its market share to 71.01 percent of all US searches over the four weeks ending August 28th and continued to be the "primary way" web users navigate key industry categories,
The use of social networking sites is continuing to grow, according to web resource E-consultancy.
Graham Charlton, a researcher at the online publisher, explains that despite MySpace, Facebo
Yahoo! has announced plans to modify several sections of its website – including the homepage – over the coming months.
At a press conference held in recent days, Ash Patel, executive vice-pr
Online marketers should create a list of keywords to incorporate into web copy before producing it, an industry commentator has explained. Anne Holland, founder of internet resource Marketing Sherpa, explains keywords are highly-specific terms that a target audience would use to describe anything that relates to a firm’s offerings. They are the phrases people typed… Read more »
Google held its position as the number one web property ranking during the month of August, according to new figures from comScore. The online analyst’s latest Media Metrix notes the search giant drew 144.7 million Americans during the course of the month. Yahoo! sites came in second, attracting 141.5 million people. Microsoft rounded out the… Read more »