Existing customers a “precious commodity”
A company’s existing customers are a "precious commodity" who are the "best prospect" for a firm’s next sale, according to the Local Online Marketing Association.
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‘Don’t forget SEO basics’
Webmasters are being reminded not to forget the basic principles of search engine optimization (SEO). According to Ann Smarty, writing in the Search Engine Journal, simple ideas such as source ordered content (SOC) – putting the most relevant information at the top of the page – and arranging page code effectively through CSS. She commented… Read more »
Personalized email marketing ‘57% more effective’
Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found.
According to the study carrie
‘Use Cuil to check SEO tactics’
People trying to use search engine optimization (SEO) to improve their website’s search engine rankings can use new tool Cuil to test the efficiency of their measures, it has been claimed.
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Keyword insertion ‘important aspect of SEO’
Inserting appropriate keywords into a website is essential for search engine optimization (SEO), an expert argues. Graham Charlton, a researcher for the online marketing resource e-consultancy, explains SEO is about targeting relevant and appropriate words and phrases, which consumers could be looking for. He suggests businesses which are new to online marketing should consider bringing… Read more »
Event organizers urged to use social platforms
Event organizers should use social media marketing as a promotional tool, an advertizing expert suggests.
Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t
Email marketing ‘boosts profitability’
Email marketing can be "key" to a company’s profitability, it is claimed.
Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow
Effective SEO ‘relies on text’
For successful search engine optimization (SEO) it is necessary to have text-based content rather than images and flash, Google has said.
Kent Sugarman from AdSense Publisher Support said whi
Social media offers marketers “more bang for their bucks”
Marketers can enjoy "more bang for their bucks" by promoting brands through social media, an expert suggests. Duncan MacPherson, co-founder of professionals networking website My8020.com, makes his comments to online resource the Media Post, asserting social networking websites allow industry figures to communicate conveniently and quickly. He argues that as print declines, brands will find… Read more »
Yahoo! urges care with keywords
It is important to select the most appropriate keywords for a successful pay-per-click campaign, a major search engine explains. Yahoo! makes its comments in the company’s search marketing blog, noting bidding on the most relevant keywords is the core of a successful campaign. It is important not to target generic keywords, the search engine recommends,… Read more »