Branded websites ‘most effective online marketing’
Pharmaceutical advertisers should focus their attention on producing a branded website to make the most of their online marketing budgets, a new study has found.
The study, comScore and Evolu
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Expert states SEO boosts sales
Because the majority of consumers use search engines to find websites, optimizing a page’s content for such portals leads to greater traffic and therefore revenue, a firm has highlighted. Urban Geko, a digital marketing agency, explained that "good" search engine optimization involves examining many different aspects of a website, including updating its coding as well… Read more »
Google ‘most popular search engine in US’
Google has once again emerged as the search engine most used by US consumers, by a considerable margin. Information released by marketing agency HitWise showed that Google was used for almost seven out of ten searches made in America during the four weeks ending May 31st. This compares to almost nine in ten searches conducted… Read more »
SEO for B2B ‘requires strong content’
Business to business (B2B) search engine optimization (SEO) is very different to the techniques employed when attracting more general consumers, an expert has remarked.
Nick Stamoulis, writin
‘Huge potential’ for mobile marketing
There is "tremendous" scope for growth within the mobile marketing arena, a new report suggests. Mobile content infrastructure supplier Motricity surveyed marketers attending the Mobile Marketing Association‘s recent forum and has now released the results. The study shows that, while four in ten respondents currently spend a maximum of two per cent of their budgets… Read more »
Email achieves ‘high ROI at a low cost’
When compared to other marketing channels, email has the highest return on investment (ROI) and the lowest costs, one expert asserts.
Meenakshi Wali, the co-founder and business development h
Content ‘the most important website factor’
The most important factor of any corporate website is the content it offers readers, an expert has remarked. Writing for online news source CMS Wire, industry reporter Rachelle Goh asserted that, while the technology behind a website is important, when it works it should be invisible. Marketers should focus on producing "tons of good content",… Read more »
Engaging content needed for B2B marketing
Firms looking to boost their business to business (B2B) interaction through social media need engaging content, an expert has remarked.
Tim Weller, the group chief executive of Incisive Medi
US consumers ‘made 10.8 billion searches in May’
American web users made 10.8 billion core searches in May alone, a new report has revealed. The analysis released by research firm comScore shows Americans made two per cent more searches last month than in April. Google increased its market share by a small amount last month, rising from 61.6 per cent the month before… Read more »
USA: 58m receive mobile marketing messages
In the USA alone, 58 million people received a marketing message through their mobile telephones during 2007, a new report has revealed. A study conducted by Javelin Strategy and Research urged financial institutions to interact with clients and prospective consumers through the mobile platform as it can often be more effective than other marketing methods…. Read more »