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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Half of Americans ‘use search each day’

America is using search engines more and more, a new report reveals. Research made available by PEW Internet and American Life Project, and undertaken by senior research fellow Deborah Fallows, highlights that the use of such portals has reached a new high. It shows 49 per cent of consumers now use search engines on a… Read more »

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LA Times sees SEO traffic increase

Search engine optimization (SEO) is responsible for a rise in traffic to the LA Times online, it claims.

The revelation was made in a memo from the executive editor, published through one of

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Google US search share reaches 70%

Google’s share of searches breached the 70 percent barrier in terms of all US searches carried out in July, it has been reported. Heather Dougherty, director of research at web resource Hitwise makes her assertions in the firm’s blog, noting that Google accounted for 70.77 percent of all searches in the country in the four… Read more »

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Google: SEO agencies are useful for websites

Google has flagged up some of the benefits of hiring a search engine optimization (SEO) service, noting that such organizations can supply useful services to website owners. It notes that SEO agencies can aid a business in developing suitable content, on singling out suitable keywords and on a website’s structure. Such firms can help review… Read more »

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Music market ‘moving to web and mobile’

The international music market must focus on mobile and internet distribution as consumers stop purchasing physical copies of songs, a new report suggests. Online information resource eMarketer forecasts that downloads through the web and mobile handsets will take up 40 per cent of the amount spent on music next year. This means marketers must target… Read more »

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Social media ‘a link building tool’

Social media marketing can help build links, which will help boost a website’s ranking, an expert suggests. Jacob Matthew, an industry commentator, makes his comments to PromotionWorld, asserting that the development of Web 2.0 technologies has changed the way in which companies raise their websites’ visibility. Blogging can be a powerful tool for increasing search… Read more »

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