Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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New material which naturally uses keywords is a good way to increase a website’s visibility within search results, a Google software engineer has explained. Matt Cutts made his comments to USA Today, noting that blogging is a useful tool for filling a site with such copy. He told the publication marketers must ensure the content… Read more »
When done correctly, search engine optimization (SEO) means writing a website’s content differently but ensuring the page is useful to readers, a company has commented.
Website design firm th
Massive global uptake will see one-quarter of the world’s population using the internet by 2012, according to one industry expert. A report by JupiterResearch asserts that 1.8 billion people will be regularly using the internet within the next four years. It attributes this growth to the increasing popularity of the web in emerging nations such… Read more »
Clothing retailers are gradually waking up to the fact that they can replicate the success of catalogues through the internet, an industry expert has suggested.
David Smith, director of opera
Consumer empowerment enabled through technology is going to have a dramatic impact on the way firms operate online over the next five years, it is predicted. Habeas, an email reputation management agency, undertook research alongside the Economist Intelligence Unit and notes that firms consider technological interaction with consumers, suppliers and investors will be a "key… Read more »
A major aspect of an effective website is its copy but it can be ignored in favor of the pages, an expert has commented. Justin Cooke, managing director of web design firm Fortune Cookie, suggested that over the last five years, firms have had a tendency to concentrate on aesthetics and ignore the content of… Read more »
One of the first things a newly-started internet business needs to consider is how it will market itself online, it has been suggested.
Anna D Banks, an adjunct professor at Essex County Coll
Marketing budgets are unlikely to shrink during the seeming economic downturn, according to a number of chief marketing officers (CMOs) in the US.
A survey of such professionals, conducted by
A website’s content has to be linked to its products without appearing to be a sales pitch alone, an expert has explained.
Cliff Langston, the director of global marketing at biochemical manu
Sometimes an economic downturn can spur a business into really pushing its online marketing, a firm has suggested. Web-based promotions agency SiteLab asserted that during a recession, businesses have the opportunity to assess which of their marketing strategies are working and where they should focus their advertising dollars. It recommended firms consider email campaigns, search… Read more »