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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Outsourcing SEO ‘saves time and adds value’

Employing a search engine optimization (SEO) firm can raise a business’s online profile without taking up too much time, it has been suggested. Scott Buresh, of search marketing agency Medium Blue, made his comments to TechLinks.com, recommending that companies outsource their SEO requirements to a specialist firm. This can save time but firms should ensure… Read more »

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Search marketing a ‘popular digital tactic’

The most popular elements of a digital marketing strategy are search engine tactics, an expert has commented. Andreas Roell, president and chief executive officer of digital marketing firm Geary Interactive, made his assertion as his company acquired search engine promotions firm Fathom Online. He suggested that a search engine optimization campaign should incorporate many different… Read more »

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Google to sell DoubleClick’s SEO arm

Google has announced that it is to sell the search engine optimization (SEO) segment of its recently acquired marketing firm DoubleClick. The search giant has declared its intentions to part with the Performics search marketing business, noting that it is clear it should not be conducting work in the search engine marketing sector over objectivity… Read more »

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Social media ‘an influential marketing tool’

Social media marketing is fast becoming one of the most influential tools a promoter has access to, a company has claimed. Online resource Social Marketing Explosion has stated that 80 per cent of American consumers look online for information when considering purchases worth more than $500. "The importance of social media for every business cannot… Read more »

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Web retail sales ‘to reach record high’

Online retail sales in the US are likely to reach $204 billion this year, despite the gloomy economic atmosphere, a new report has forecast. A study conducted by Forrester Research and Shop.org has revealed that Americans are likely to continue using the web to buy clothing, computers and cars, causing the online retail industry to… Read more »

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SEO efforts ‘are recession-proof’

It is important to ensure professional search engine optimization (SEO) is conducted on a website’s content even in a difficult financial climate, it has been claimed.

Minneapolis-based SEO f

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