Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The pharmaceutical sector is only slowly taking advantage of the marketing opportunities offered by the internet, it has been claimed. A study published by analyst firm Datamonitor has noted that while businesses in the retail and airline sectors have embraced online marketing opportunities, pharma has failed to do so. This is despite the industry’s customers… Read more »
Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will be displayed alongside. Amit Kumar, who gives his title as chief SearchMonkey, made his comments in the company’s blog, noting that the new tool will… Read more »
It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.
Louise Rijk, vice-president of sales and ma
The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.
Microsoft
Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search Media, made her comments as her organization launched its new mobile search engine optimization service. She said that an increasing number of people will use… Read more »
A website’s home page is no longer the main entry point for many online shoppers, research has revealed. Pindar Graphics has published findings which show that the majority of e-commerce users do not visit sites via their main pages. However, a well-designed site can still expect to drive one in three people through to viewing… Read more »
Social media marketing can generate sustainable and meaningful traffic for a website, an expert has suggested. Industry commentator Jason Lee Miller, writing for online resource WebProNews, suggested that when content is picked up on through websites such as StumbleUpon – where users recommend articles to their peers – it helps develop a brand’s reputation. Furthermore,… Read more »
The way in which some of the planet’s largest media companies are acquiring social networking websites illustrates their importance, an expert has commented.
Rachel Hawkes, co-founder and edi
Search engines avoid offering their users duplicate content because diversity helps to improve search quality, an expert has remarked. Eric Enge, president of Stone Temple Consulting, made his comments in a post for Search Engine Land, noting that portals will usually only offer up one copy of an article. "If a user clicks on one… Read more »
Blogging can help firms achieve high organic search results within a short period of time, it has been suggested. Industry commentator Ambar Shrivastava, writing for MediaPost’s Search Insider publication, noted that regular corporate blogging can lead to high search results as the portals are looking for pages which are often updated. Furthermore, it can be… Read more »