Marketers ‘rarely have time to write’
Although search engines love fresh content, most marketers do not have time to dedicate to writing it, an expert has suggested.
Industry commentator Cheryline Lawson made her comments in an a
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Blogs recommended for online marketing
Setting up a corporate blog can rapidly boost online marketing efforts and increase a website’s search engine optimization, an expert has commented.
Wendy Suto, president and chief executive
Marketers ‘failing to integrate PPC with SEO’
Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.
Industry commentator Ann St
Organic search ‘vital’ to online marketing
The top five organic results displayed by search engines will benefit from around 90 per cent of all clicks, meaning it is vital to employ search engine optimization (SEO), a firm has asserted.
Marketers urged to use social media
Marketers must not ignore the potential of social media as a promotional tool, an expert has urged. Debra Murphy, writing for the Masterful Marketing website, explained that firms can see considerable returns through spending time creating relationships online with their clients. She argued that this is slightly different to more traditional internet promotions, such as… Read more »
UGC ‘taking power from marketers’
User-generated content (UGC) is increasingly influential among consumers seeking to book a holiday online, a new report has revealed. A study published by JupiterResearch has suggested that the rise of citizen advocates and critics resulting from Web 2.0 is reducing marketers’ level of control. President of the firm David Schatsky recommended that marketers for online… Read more »
Duplicate content ‘frustrates consumers and invites penalties’
Businesses hoping to boost their website’s ranking must be wary of publishing duplicated content on their pages, two experts have warned.
Jessica Cox and Michelle Pierce, writing for online p
Marketers urged to ‘spice up emails’
The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, explained that if recipients are interested in what a company has to say or the information they know it provides, then they are more likely to… Read more »
Google tops valuable brand league
For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown has published its league, which is based on financial data and interviews with more than one million consumers across the globe, noting that the combined… Read more »
SEO ‘responds to consumer pull’
Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.
Industry commentator Paul Gillins made his remarks in a