The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Now is the time for credit unions to turn to content marketing
A report from AYTM Market Research found that Americans are increasingly interested in working with credit unions, which could result in content marketing potential for these organizations.
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Fashion industry ecommerce surpasses $34 billion, content marketing boosts web conversions
A report from eMarketer suggests the fashion industry is effectively using new media marketing to increase sales.
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Twenty-one Facebook marketing tips from SES New York 2012
At SES New York, John Shehata, ABC News’ executive director of search and social media, offered insights on how businesses can increase Facebook engagement with content marketing that catches consumers’ interest – a
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Men’s fashion industry presented with interesting content marketing opportunity
A report from Mintel found that men want to learn more about fashion before buying, which can help companies using content marketing.
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Twitter marketing now reaches 140 million active users as network turns six
Twitter turned six years old this week, and the company celebrated its rapid progress on its company blog. The microblogging site is maturing into a valuable social media marketing platform.
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71 percent of companies say they can gain advantage with social
A report from Forrester and Facebook found that 71 percent of businesses using social media marketing believe it has improved their competitiveness.
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Google’s five steps to internet marketing conversion optimization from SES New York 2012
At SES New York 2012, Google’s Avinash Kaushik reminded companies to look beyond “2 percent web conversions” and optimize for the real economic value offered by their internet marketing campaigns.
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Social media campaigns need ‘clear owner’
Facebook and Forrester found that social media marketing campaigns need a ‘clear owner’ to enjoy success.
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