The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Different social networks serve variety of marketing needs
With more than 750 million registered users, Facebook has undoubtedly become a fruitful launching pad for many businesses’ social media marketing campaigns. However, as a recent Mashable report shows, Facebook isn’t
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Americans increasingly engage content via mobile
Thanks to the growing availability of smartphones, consumers are now able to access content from the web, regardless of whether they are on desktop computers at home or out shopping.
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Local SEO finding favor among mobile users
Highlighting the growing importance of local SEO and mobile marketing, a new study from mobile media company JiWire found that mobile consumers are becoming more comfortable sharing their location information to gai
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SES San Francisco experts say targeted content key to social marketing
The buzz at SES San Francisco 2011 is that content is king for social – perhaps even more than it’s king for SEO.
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Google Related toolbar gives users quicker access to relevant info
While internet users are accustomed to using search engines to find information, with Brafton reporting as many as 93 percent of Americans use portals to peruse the web, Google is hoping to pick up the pace with its
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Mobile marketing to be spotlighted at 2012 Mobile World Congress
Mobile operators association the GSMA recently announced that, for the first time ever, mobile marketing will be one of the highlighted aspects of next year’s Mobile World Congress technology event.
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Social media use still high, but new innovations needed
Businesses looking to take advantage of the lucrative opportunities provided through social media marketing will need to step up their game in the coming years, as a new study found many consumers are growing weary
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Local marketing alert: Foursquare adds lists
Foursquare has announced lists, which may help marketers boost local social advocacy.
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