The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Public Google+ posts bolster social search results
Social search has been a particular focus for Google over the past year, with the search giant leveraging signals from several social sources – ranging from Twitter to Flickr – to best serve relevant results to cons
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Pew data suggests American search engine users can be reached through news content
Search engine optimization has traditionally been vital to online marketing efforts, but as content becomes a more popular tactic, the role of search portals has become even bigger for effectively reaching customers
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Parents, not college students, are more avid Google+ users
Facebook may have made its name by first capturing the attention of college students, but according to a new study from Experian Hitwise, Google+ is proving popular with a more mature audience – parents.
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QR codes picking up steam in mobile marketing
A few years ago, quick response codes weren’t even a viable option as a marketing tool. Now, with the rise of smartphones, tablets and other advanced mobile devices, QR codes are becoming an integral part to busines
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Internet marketing news roundup, August 12
Social media marketing took the spotlight this week, with new Twitter and Facebook developments and rising Google+ membership dominating headlines.
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Experian: Bing and Yahoo have higher search success rates than Google
While Google may account for the greatest number of queries conducted each month, both Bing and Yahoo provide users with more relevant results, Experian Hitwise suggests.
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Finance companies miss out on social and blog marketing leads
b Blogging has caught on as a top marketing channel in most industries, with eMarketer data indicating nearly half of companies will run a blog for marketing purposes by 2012.
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Social media marketing on the rise, but companies failing to gauge its value
More than half of companies using social media do not monitor the platform’s ROI, and 18 percent don’t know whether or not their company does so.
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