The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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B2B companies see big results from content marketing
As B2B firms look for new ways to engage consumers, content marketing has quickly proven one of the most effective promotional strategies.
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Mobile marketing taking off with SMBs, study finds
Small- and medium-sized businesses appear to be increasingly convinced of the power of mobility, as a new study from Borrell Associates found that eight in 10 SMBs plan to invest in mobile marketing by the end of th
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Twitter launches ‘Activity tab’ for social discovery
While Facebook is the de facto social media marketing tool for most businesses, Twitter is hoping to become more relevant to brands (and users) through the addition of a new social discovery feature – the Activity t
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LinkedIn groups extend content marketing reach
Google+ may be the social site of the moment, but the rising use of LinkedIn groups might compel businesses to boost their LinkedIn marketing efforts
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Mobile, social marketing to play big roles in back-to-school shopping
Though the young learners of the world may not be ready to hear it, the new school year is just around the corner. For returning students, this may be a little daunting. But for retailers, the back-to-school season
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Yahoo launches new design for image search
Yahoo, the No. 2 search engine in terms of American queries, has launched a new design for its image search page.
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Google still king of search, but Bing makes gains
Over the past year, Microsoft’s Bing portal has been the big gainer in the search market, accounting for more queries each month.
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Pew study shows social media marketing reaches growing audiences
Highlighting the importance of incorporating social media into a company’s content marketing campaign, a new study from the Pew Internet & American Life Project revealed that social networking use has skyrocketed in
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