The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Expert: Mobile websites now a necessity
Given the enthusiasm surrounding smartphones and other connected mobile devices, it is becoming apparent that mobile content marketing represents a new and potentially lucrative frontier for businesses.
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MarketingSherpa: Content marketing is a top SEO strategy
A growing number of businesses are realizing the impact content marketing has on their search engine optimization strategies, with a recent MarketingSherpa survey indicating 50 percent of the polled marketers name c
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Digg launches Newswire to promote breaking news content
Social bookmarking site Digg has launched a new service called Newswire that enables businesses to promote breaking news content published on their websites.
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Social media expanding beyond ‘friends’
Social networking may have started as a means of keeping up with old high school friends and checking out photos from your college roommate’s summer vacation.
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Trusted blogs influence B2B purchase decisions
When small business owners are looking to purchase new technology or other products for their companies, they frequently rely on trusted blogs.
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Study: Mobile becoming integral to shopping habits
According to a recent report from Experian Simmons, mobile technology is becoming an indispensable aspect of American shopping habits. As this trend continues, it will be imperative that businesses cater their conte
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Study: Google+ poised to be key to social media marketing
Thirteen percent of adult U.S. internet users have signed up for a Google+ account and another 9 percent plan to do so during the next year.
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Facebook updates news feed to group relevant content
Marketers who appropriately optimize their Facebook content might find their branded posts are categorized into valuable news feed clusters… assuming, of course, that users welcome the feature.
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