The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn marketing a must as members and revenue rise
LinkedIn now has 115.8 million members, showing 61 percent growth over Q2 2010. Marketers might see this as an opportunity to engage more consumers via the B2B social site.
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Online content marketing budgets exceed $12 billion
Content marketing spend has reach an all-time high, and 79 percent of marketers now update their websites with content.
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Google updates spam report, calls for best-practice SEO
Google has updated its webspam report form(s), which should remind marketers that white-hat SEO efforts are more important than ever.
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Are +1 and Facebook ‘Likes’ inherently flawed?
Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this
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Focusing on site speed for Chinese audiences may boost online revenue
Site speed is key to SEO and user experience. As Chinese ecommerce audiences grow, new data shows that lackluster page load times may be holding businesses back when it comes to engaging these consumers.
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Survey: Marketers want more social media analytics
A new survey shows that 63 percent of marketers will increase social media marketing spend, but just 23 percent are very satisfied with their social analytics tools.
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Content marketing for link building: Journalists search the web for news and leads
Marketers looking to boost their SEO might find original site content brings high quality links from media professionals. Thirty-eight percent of journalists frequently look to company websites for breaking news lea
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Google launches SEO-friendly Instant Pages
Google has announced that its Instant Pages feature is now available to users of the latest version of Chrome, and content marketers may find the feature rewards their efforts.
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