The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google Realtime Search makes web content updates essential
Fresh content may be more important now than ever as Google is expanding its real-time results, and clicks will likely go to the companies that offer the most current, relevant information.
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Marketers, manage the transition from Yahoo to Bing
As businesses are likely preparing website content for Bing’s web indexing system, the next step is to plan paid search campaigns for the Microsoft adCenter.
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Google adds Gmail phone-calling features, marketers may find ad opportunities follow
Gmail will roll out a feature that lets users call account holders’ phones for free in the U.S. and Canada or at low rates in other countries, and this could translate into new ad opportunities.
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Can Facebook Places hurt marketers’ page impressions on the social site?
With the recent launch of Facebook Places, many marketers have been looking forward to generating buzz about their brands through the geo-social tool. But what about brands that don’t have store locations?
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Digital marketing poised for rapid growth in 2011
Marketers make note: increased budgets for online ad spend are on the horizon.
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Papa John’s appeals to fantasy football players with ‘Fantasy Draft Delivery’
Papa John’s boasts the slogan "better ingredients, better pizza," and its latest campaign hopes tapping into the audience of fantasy football players will be the secret sauce to sales.
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Yahoo organic search officially powered by Bing
It’s official – the long awaited Yahoo-to-Bing transition has taken effect.
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Survey says marketers going mobile to catch on-the-go consumers’ queries
U.S. consumers are increasingly conducting searches via mobile devices, and a report from Adobe indicates marketers are shifting their priorities toward mobile-optimized SEO and paid search campaigns to better serve
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