Twitter profile toggle simplifies content, gives visibility to social marketing interactions
Twitter has rolled out a new tool to allow users to choose whether they view only the original content from a brand or or include the brand’s @replies.
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Moms more active on social media than general population
BabyCenter reported that mothers are especially strong targets for social content, as they use the channel and engage brands more than the general web user.
HootSuite integrates LinkedIn Company Pages to social dashboard
HootSuite recently announced the addition of LinkedIn Company Pages to its social media dashboard, which can streamline social media marketing management for companies.
Bing local search results among most accurate data on the web
Bing’s local search results are increasingly accurate, which is especially important as consumers look to find online information about businesses quickly.
Content marketing reaches tablet users: Accessing content No.1 activity
A report from the Online Publishers Association found that tablet users have become some of the most active consumers of web content.
Early poll shows users happy with Twitter’s expanded Tweets
Twitter appears to have found the perfect way to show more information with expanded Tweets, as a new AYTM Market Research poll shows link snippets can drive clicks.
Exposure to Facebook marketing content increases conversion rate
A study from comScore, Facebook and Target found that exposure to social content increases conversion rates among consumers.
Consumers prefer to connect with brands through email, though feedback on social rises
Martiz Research found that consumers prefer email to other channels for engaging companies, but social media is becoming increasingly popular with younger adults.
Bing launches SEO Reports and Analyzer for Webmaster Tools
Bing announced two new tools available to search marketers that will help assess the strength of their sites in terms of Bing SEO.
Americans view 10 billion video ads on the web in May
ComScore reported that web video ads viewed surpassed the 10 billion mark in the United States for the first time last month.