Forty percent of consumers more likely to buy from brands active in social marketing
Many consumers claim businesses with strong social presences are more appealing than those absent from the channel.
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Customer service a top priority among consumers using ecommerce, can inform content
ComScore’s Customer Experience Study shows that website customer service tools and information is among the key considerations of consumers while shopping online.
Bing sees little change in search share, as Google inches forward
Google was the lone search engine to add to its market share in May, growing to 66.7 percent.
Bing, Yelp partner to boost local search
Bing has partnered with Yelp to bring more reviews and other user-generated content to its local SERPs.
Expanded Tweets to show users previews of social content on Twitter
Twitter rolled out expanded Tweets on Thursday to help users preview content before navigating to other sites.
Social media, email marketing top areas of expansion for many
Social media marketing, email and SEO are all top priorities for marketing in 2012, as many believe these channels are best for acquiring new customers.
Twitter users expect answers to customer service questions
Too many businesses are still missing engagement chances on Twitter by ignoring follower outreach.
iPad, Kindle Fire owners record highest clickthrough rates on paid ads
A report from Jumptap suggests that those using paid search should focus on all mobile devices, not just those with larger screens.
Twitter rolls out Tailored Trends to offer relevance to users
Twitter recently began its rollout of new algorithms aimed at making trending topics more relevant to users.
Google rolls out images, stories to trending searches page
Google has rolled out Hot Searches as a replacement for Google Trends, and the new page includes images and links to news articles.