Facebook preparing mobile, location-based ad service for launch
A report from Bloomberg suggests Facebook may soon roll out a mobile ad service based on user location.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
More than 63 percent of consumers use search daily, many rely on longtail search queries
AYTM Market Research found that more than 63 percent of consumers use search engines every day.
Major League Baseball rolls out The 140 Club to curate social media content
Major League Baseball has rolled out The 140 Club to curate social content from players, fans and other members of the baseball community and increase MLB fan engagement.
Google integrates newsletter signup into paid search ads
Google has added email marketing newsletter enrollment to its PPC capability, allowing users to signup for a company’s content directly from the SERP.
Defining a target audience top priority, challenge for content marketers
Marketers consider audience targeting a key element of their custom content campaigns, but many still struggle to engage their ideal prospects.
Fathers’ Day search activity and ad response demonstrate need to shift web marketing focus
Less than one-quarter of web users said that Fathers’ Day advertisement campaigns influenced purchase decisions, however, SEO efforts around the day might have helped brands win visibility as the topic was among the main Hot Searches for Google on Sunday.
Mobile web access changing consumer content consumption and driving ecommerce
EMarketer spoke with Jeanniey Mullen of Zinio and found that the web has greatly altered content consumption for most consumers.
Case study: Interactive Tweets garner triple clicks per post of automated content
Companies using Twitter for social media marketing typically see more engagement when they run interactive campaigns focused on engagement and conversation building conversations around shared links, and one client’s results demonstrate significantly higher clicks per post on manual Tweets.
Yahoo to discontinue Web Analytics on August 31
Yahoo will discontinue its Web Analytics suite on August 31 as the company continues its internal shift of resources.
More than half of tablet owners shop online weekly
Tablet owners are becoming increasingly active consumers on the web, with more than half shopping on the devices at least once per week.