Bing integrates video into search with Qwiki partnership
Bing has integrated Qwiki video spots into its SERPs to help users see short takes of video content relevant to their queries.
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Sponsored Stories boost companies’ Facebook marketing CTR 20 percent
Martin Software found that Facebook’s Sponsored Stories feature has helped its marketers boost the visibility of their paid social content.
Google Analytics helps company recognize conversions from search marketing
Google recently released a case study demonstrating how BuildDriver transformed their web marketing with analytics data.
Study: One in 10 tablet owners watch online video daily
ComScore found that tablet and smartphone users are consuming more video content.
iOS 6 to receive full Facebook integration, social marketing may reach more iPhone users
Apple announced on Monday that iOS 6 will feature more seamless integration with Facebook, which could be a boon for companies relying on social media marketing.
Bing rolls out Brittanica Online Encyclopedia Answers, counters Google’s Knowledge Graph
Bing has countered Google’s Knowledge Graph by launching a similar feature that includes information from Encyclopedia Brittanica, but it may not be as much of a threat to SEO efforts as Google’s update.
Web marketing revenue up 15 percent in first quarter compared with 2011
Interactive and web marketing investments topped $8.4 billion in the first quarter of 2012, marking the strongest opening three months for any year.
Users averse to proposed Facebook adjustments, but could video chat rival Google+ Hangouts
A pair of surveys found that consumers are not fans of the proposed lowering of Facebook’s age requirement and they are uncertain of a video chat feature.
Twitter marketing reaches mobile users
A Tweet from Twitter’s advertising team said that more than 60 percent of the microblog’s users access the site from a mobile device.
Google rolls out Panda 3.7 update, few searches affected
Google rolled out the latest version of its Panda algorithm late Friday night, with minimal impact on search as a whole.