Google tightens watch on paid links to improve webspam monitoring
Google announced the rollout of a new algorithm aimed at improving the detection of inorganic backlinks, further bolstering its ability to punish sites using paid links.
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IPad use continues sharp growth, Americans consuming more web content on the devices
Tablet use is quickly becoming a major part of American web content consumption, with the iPad increasingly popular among all age groups.
Improvements to mobile search a heavy focus for Google in May
Google unveiled the entirety of its search updates for May recently, and it’s clear that mobile is a major focus of the company.
Companies investing in mobile web presences
More businesses are spending money on mobile marketing with global investment surpassing $5 billion last year.
Twitter reaches 400 million Tweets per day, most come from mobile users
Twitter has surpassed 400 million Tweets per day, with a majority coming from the company’s mobile users.
Google clarifies position on mobile SEO, offers guidelines for smartphone, tablet sites
Google’s Pierre Far detailed the company’s mobile SEO leanings at SMX Advanced this week, offering some clarity for marketers looking to boost their mobile presence.
SEO more challenging than it used to be, Cutts says
Google’s Matt Cutts said that he believes SEO is more difficult than it used to be and that marketers should expect that to continue.
Facebook users visiting site as frequently, spending less time
Ipsos and Reuters recently conducted a study that found Facebook users are changing their habits on the site.
Companies struggling to turn data into effective marketing campaigns
Companies have access to more information than ever, but many struggle to create truly accurate profiles of their audience for marketing.
Prospects expect social channels to be used for service
Social media marketing and blog content can be largely beneficial for both customers and companies.