B2B marketing doesn’t end with work day: Half of buyers check web at night
More executives and B2B buyers are accessing web content on the weekends, which could help marketers appeal to these prospects more frequently.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Twitter to tailor suggested follows based on user activity
Twitter will now customize recommended profiles to follow based on a user’s activity on the site.
Microsoft joins the party, launches social search service So.Cl
Microsoft rolled out So.Cl recently in hopes of allowing users to make their search activity more social.
Study: Google+ user numbers misleading, most contribute content seldomly
Google+’s user base continues to grow, but new data shows there are few users actually creating content on the site regularly.
Pinterest secures $100 million in funding from Japanese ecommerce giant, social commerce could be next
A new round of investing from Japanese ecommerce giant Rakuten could lead to more interest in Pinterest marketing.
56 percent of new smartphones are Android, boosting Google mobile search
Market research firm Gartner reported that Android and iOS continue to dominate the smartphone market, which is good news for search marketers looking to reach mobile shoppers.
Mobile search more common as consumers research products, locations
The Interactive Advertising Bureau found that more consumers are using their smartphones to access information on products and services.
Facebook accounts for nearly 10 percent of all web visits in U.S.
A report from Experian Hitwise found that Facebook traffic accounts for 9 percent of all website visits in the U.S.
Marketers struggling to adjust to consumers’ needs across channels
A report from PulsePoints suggests that marketing campaigns must adjust to the behavior of web users and cross-channel analytics should drive strategies to succeed.
Asian-American shifting shopping behavior, active on mobile web
A report from eMarketer found that the Asian-American community is especially active on the web and social media.