Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Growing ecommerce spending should compel some companies to focus on new marketing efforts, including strategies to target the growing number of tablet users who do shopping research and make purchases on the move.
A report from Shareaholic found that Pinterest has struggled to sustain its growth, while Google has continued to refer more traffic.
Google recently released a new notification format for Google+ users, allowing them to use the service from their Gmail inbox.
A report from Useful Social Media found that more companies are dedicating resources solely to improve social media marketing.
A report from Bitly found that social media marketing requires different content schedules based on the networks used for sharing.
A report from Market Force found that businesses’ social media marketing campaigns are as influential as friends’ recommendations in purchase decisions.
A report from comScore suggests that targeting mobile users through social may be key for successful new media marketing strategies.
Marin Software recently reported that Facebook’s performance as a paid social media marketing tool is improving.
A report from Viacom found that tablet use is growing in terms of ownership and the frequency of use.
A report from Janrain Engage suggests that Facebook is the premier tool for third-party social logins.