Consumers will pay for content if it offers relevance, value
A report from DigiCareers suggests that companies can use paywalls if they are offering high-quality, engaging content to their target audiences.
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Google’s Knowledge Graph search update delivers “content you want” – not keyword results
Google’s Knowledge Graph attempts to make the search engine understand the real-world meanings of queries and offer results that are based on “things, not strings.” The update changes the nature of search results and SEO.
Facebook study shows brand-related posts drive the most social marketing engagement
In an effort to help businesses maximize their social marketing efforts, Facebook conducted an internal study measuring posts that drive Page engagement. Brand-related updates came out on top.
Study: Content marketing influences electronics and retail shoppers with smartphones at point of purchase
A report from Nielsen suggests that more consumers are turning to their smartphones to access content discussing products they plan to purchase while shopping.
Consumers favor Facebook for now, but survey says social marketing must include emerging platforms
A report from the AP and CNBC suggests that Facebook and most other major technology companies have favorable views among the general population.
Product reviews influence consumer purchase decisions
A report from AYTM Market Research suggests that companies can boost their authority with product reviews on their site.
Tablets expected to generate 10 percent of all website traffic in 2014
A report from Adobe Systems found that marketers should make adjustments for the growing tablet market as device adoption and time spent with the handsets increases.
Twitter rolls out weekly email featuring top content
Twitter has rolled out a new email feature that will bring the best, most relevant content from the previous week to users’ email inboxes.
Moms active in the blogosphere, becoming sought-after brand advocates
Moms have become increasingly active on blogs and social media, which makes them especially strong brand advocates.
Top ecommerce vendors favor multi-platform social media marketing campaigns
The vast majority of the web’s most successful vendors are active on social media, and those lagging in adopt may struggle to compete.