Trending topics, search queries change hourly on Twitter
Twitter’s trending searches and topics change quite frequently and marketers should be cognizant of this when targeting certain topics.
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Android, iOS continue to top smartphone market, more users access social content
A report comScore found that Android and iOS have continued to dominate the smartphone market.
Twitter seeing increased revenue from sales, social marketing performing well
Twitter may soon surpass $1 billion in ad sales with Bloomberg News reporting the company expects to do so in 2014.
Future of Facebook marketing is in paid ads that resemble organic
Facebook’s dynamic model for successful social marketing is taking interesting shape as the company looks to make its site more valuable for marketers.
Creating original content a top challenge for 73 percent of marketers
Companies using content marketing are struggling to employ enough staff to create enough original articles or blog posts to achieve marketing goals.
Facebook fans want social content, not ads
A report from Greenlight suggests that social content is outperforming social ads as users continue to ignore paid content.
Google Product Search becomes Google Shopping, rebrand continues
Google has replaced its Product Search feature with Google Shopping, which includes a move to paid placement for product listings.
Knowledge Graph leading to more search queries for Google
The early returns on Google’s Knowledge Graph show that users are interacting more aggressively with content and conducting more searches.
Google Places to become Google+ local, Zagat content used in results
Google has replaced Google Places with Google+ Local, which helps the company leverage its acquisition of Zagat.
Pinterest marketing leading some to conversions
More than one-quarter of Pinterest users have said they made purchases directly as a result of a link shared on the social platform.