Yahoo Axis makes search more interactive, may boost need for Bing SEO
Yahoo has rolled out Axis, a tool that allows users to preview websites before clicking through to one, for desktop and mobile use.
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Google rolls out new search app for iPhone
SEO investment to reach iPhone users may get a lift thanks to Google’s development of a new smartphone app aimed at making search from the devices more intuitive.
Consumers spend more when shopping online with tablets
Tablet owners are spending more time making purchases from their devices, according to a report from Shop.org and Forrester.
Social video ads gaining more views throughout the web
Social video content has become more popular in 2012, growing 78 percent compared to the final three months of 2011.
Nearly half of social users becoming social buyers
A report from Leo Burnett/Arc Worldwide found Americans are spending more time researching purchases on search engines.
LinkedIn, blog marketing quickly becoming top priorities for B2B marketers
With social media marketing becoming more pervasive, B2B companies are focusing their efforts on expanding to LinkedIn and blog content marketing.
Email marketing not likely to see clicks without mobile optimization
A report from Striata suggests that companies using email marketing must optimize for smartphone use.
Consumers like social content on mobile, but on their own terms
A report from the Direct Marketing Association suggests that growing use of smartphone social apps is further reason for companies using social media marketing to avoid excessive posts.
Social media marketing campaigns best served with content over paid ads
As part of a survey assessing the role of Facebook in Americans’ lives, the Associated Press and CNBC found 83 percent of people ignore paid ads on the site.
Google rolls out ‘related to’ function in Adwords: Quality PPC landing pages a must
Dream Systems Media first reported an “Ads related to” note above paid search ads on Google SERPs.