Lagging consumer confidence means content marketing should focus on value
Content marketing campaigns that focus on demonstrating value can help businesses attract cost-conscious consumers.
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Twitter looking to make site faster, focusing on adjusting URLs
Twitter announced a series of minor changes aimed at making its site faster for its users.
Ads driving consumers to mobile search
More consumers are turning to their smartphones to find information on products, services and companies they see in advertisements.
Consumers becoming critical brand advocates, recommending more companies
Zuberance found that brand advocacy is increasingly common among consumers, and they are using social networks to do it.
More than 90 percent of travelers research hotels, airlines on the web
More than 90 percent of people who travel for business use the web to find information on their destinations.
B2B buyers active on the mobile web for purchase decision research
More B2B buyers are using their smartphones and tablets to research products and services they plan to deploy in their business.
ComScore’s monthly top 50 feature Tumblr for the first time
Tumblr’s growth has resulted in the platform landing in the top 50 web properties, according to comScore’s most recent numbers.
No holidays for Google, Penguin 1.1 comes over long weekend
Penguin 1.1 hit the web late Friday into Saturday morning, according to Google’s Matt Cutts.
Google targeting bad ads in Adwords, landing page content must be accurate, relevant
Google’s David Baker announced that any Adwords accounting using misleading content could be suspended or banned entirely from the service.
Marketers expect local efforts to yield big returns
Local marketing is becoming more popular, but companies are not measuring their progress effectively.