Twitter marketing reaches on-the-go users with or without smartphones
Twitter has rolled out a new mobile website that will help those using feature phones access the social network more easily.
News
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Most marketers fail to integrate social media marketing into brand building
A report from Forrester suggests that companies using social media are failing to integrate it into their marketing efforts.
Foursquare adds check-in history to features
Foursquare has enabled a new feature that allows users to monitor their history on the social network, which may boost repeat foot traffic for businesses that make a good impression on customers.
Encouraging user-generated content can boost site traffic
MarketingSherpa recently highlighted a content marketing strategy from an ecommerce company that improved conversions and site traffic.
Google search updates reward fresh content, but quality required
Google’s April updates include changes to how it handles fresh content. Frequently updated high-quality content marketing campaigns stand to gain, but low-quality content won’t drive SEO results.
Google increases search index size as part of April updates
Google detailed its latest search updates last week. An expansion of its index was among the changes listed.
Yahoo rolls out analytics suite for SMBs
Yahoo will soon roll out an analytics suite aimed at helping small businesses understand their site’s activity better.
Companies looking for SEO skills, finding outsourcing may be answer
A report from Wanted Analytics suggests that SEO skills and analytics understanding are top priorities for companies moving forward.
Google News gets fresher, more visual with new updates
A report from Google News’ blog detailed a series of changes to the platform that place an emphasis on timeliness and visual content.
Chrome top browser among those active on social media
A report from Shareaholic found that Chrome is increasingly popular among socially-connected web users.