Bing rolls out new, clean SERP design: Can it lure Googlers?
Bing has adjusted its SERPs with updates that seem to reflect older Google SERPs. Search marketers will want to see if the changes help Bing capture more market share.
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Study: Email marketing campaign clicks rise with trending news topics
A report from Elite Email found that that email marketing campaigns benefit from the inclusion of timely events in content.
Mobile paid search traffic between 15 and 25 percent for most industries
With mobile accounting for a substantial portion of traffic for both paid and organic search, it’s critical that content marketing campaigns adjust accordingly.
Growth in enterprise iPad use drives B2B content marketing reach
Good Technology found that the iPad is becoming the device of choice in many businesses, which could mean greater value for B2B content marketing campaigns.
60 percent of businesses say social media marketing improves customer service
A report from thinkJar and Sword Ciboodle found that customer service is among the most popular uses of social media marketing.
Smartphone market up 42 percent, news content marketing rises to the forefront
A report from IDC found that the smartphone market has grown by more than 42 percent in the last year, placing a premium on web marketing practices that appeal to these mobile users.
Social marketing drives four-fold growth in web marketing ROI
A report from PulsePoint and the Eonomic Intelligence Unit suggests that social investment has helped companies boost web marketing and gain market share.
Study: Facebook marketing lifts traffic, email content drives conversions
A report from ExactTarget suggests that email and social media marketing can help businesses, but email is more likely to result in direct conversions.
Social marketing increasingly reaches Hispanic-American audience
The Hispanic community is increasingly active on the mobile web and frequently checks social media while on the go, a report from Zpryme found.
Google expands query data access in Webmaster Tools for better SEO insights
An adjustment in Google Webmaster Tools will allow users to see top search data going back 90 days, which will help companies develop better understandings of their best performing keyword strategies.