Studies show tablets becoming in-demand devices for businesses, consumers
The iPad has changed the way Americans use tablets and access website content, which has led to greater interest in the devices.
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Online ads struggling to resonate, shift to web marketing could yield better ROI
A report from AYTM Market Research suggests that focusing on internet marketing through news and blog content may be more valuable than display ads.
LinkedIn acquires SlideShare, users can ‘discover people through content’
LinkedIn has acquired content sharing platform SlideShare to help users share more content socially.
Study: Smartphones changing web content consumption
Smartphone users are making up an increasingly significant portion of the mobile phone market and consuming more content in the process.
Google confirms Panda 3.6 update came on April 27
Google confirmed the roll out of Panda 3.6 to Search Engine Land, which makes it the company’s third algorithm update in a period of eight days.
Report: Travel marketers find new search audiences
A report from iPerceptions suggests that the travel and hospitality industries can improve site traffic and sales with SEO strategies.
Social marketing metrics lag: 27 percent measure by ‘intuition’
Many companies still failing to measure the true effectiveness of social media marketing.
Grocers can gain from SEO: Food shopping research heads online
Grocery stores and food companies may stand to benefit from SEO as more consumers turn to the web to research the food they buy.
Rising mobile email access improves open rates
Mobile email access is quickly becoming the norm as Return Path recently reported that more emails will be opened on smartphones and tablets than through traditional webmail accounts in 2012.
Twitter’s updated Discover tab rewards targeted social content marketing campaigns
Twitter announced new additions to its Discover tool, which will further personalize the content delivered to users.