Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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A report from BtoB magazine found that brand subscribers increasingly value the ability to share email content on social networks and must be able to access it seamlessly from mobile devices.
A report from comScore found that the Amazon Kindle Fire has become increasingly popular, which could inform content marketing campaigns for companies looking to target the audience.
A report from Pew found that more Americans are using the web to access news content, which could help companies using the format for content marketing.
A report from comScore and a post in the Pinterest official blog reveal stagnating growth but increased daily traffic for the website.
Kurt Hawks, general manager of Greystripe, recently told eMarketer that targeting mobile consumers means creating original, quick-hitting content.
A new report from the Custom Content Council and ContentWise reveals that businesses are shifting their content marketing budgets online.
A report from the Local Corporation and the e-tailing group found that tablets and smartphones are becoming increasingly important for purchase research.
Facebook has rolled out a new feature that shows its users trending articles that their friends have read.
Google announced the addition of a Share button for companies to differentiate from the +1 endorsement button already added to countless websites. The share button encourages site visitors to spread content directly to friends on Google+.
A report from Chitika found that mobile search activity accounts for an increasingly large amount of all mobile web use.