Following webspam algorithm update, Cutts Tweets about Panda 3.5
Following its major webspam algorithm shift on Tuesday, Google’s Matt Cutts tweeted about a Panda update that came last week.
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UEFA Champions League matches break Super Bowl’s Twitter activity record
The UEFA Champions League semifinal between Spain’s FC Barcelona and England Chelsea FC became the most Tweeted event, surpassing February’s Super Bowl.
Mobile web use rising across all demographics in the U.S.
A report from eMarketer found that smartphone ownership and mobile web access have increased among all racial demographics and will continue to do so.
Google updates search, urges marketers ‘to focus on creating high-quality site’
Google’s Matt Cutts announced a new search algorithm updates on Tuesday, and sites with excessivekeywords and link schemes that lack quality content will likely be negatively affected.
Audience targeting a critical consideration for 97 percent of companies
A report from PointRoll found that 97 percent of companies believe audience targeting is critical to the success of their web marketing campaigns.
HootSuite updates support integrated content marketing campaigns
HootSuite announced new integration with a series of services this week in hopes of help companies streamline their new media marketing efforts.
79 percent of companies to increase social media marketing, integrated efforts rise
A report from Kelton Research and PointRoll suggests businesses are investing more in multichannel approaches, including social media marketing and SEO.
Facebook reports more than 900 million users
Facebook’s S-1 filing with the Securities and Exchange Commission revealed that more than 900 million users are currently active on the network, and marketers will be pleased that overall engagement on the site is climbing as its user base grows
68 percent of marketers to increase SEO investment, email up as well
Social Media Examiner’s Social Media Marketing Industry Report 2012 found that companies are planning to increase efforts in several new media marketing channels.
White paper marketing increases in 2011, thought leadership a growing commodity
White paper marketing has seen frequent increases in recent years, and more businesses are expected to create this type of content in 2012 to further position themselves as industry thought leaders.