More than 70 percent of businesses underestimate the role of SEO in conversions
A report from Slingshot SEO found that businesses using new media marketing campaigns are undervaluing their effect on conversions.
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Half of social media marketing campaigns lack strategy
A report from Catalogues4Business found that companies using social media marketing must develop strategies more effectively before launching campaigns.
Mobile search alert: On-the-go consumers turn to website content over apps
A report from Nielsen found that consumers prefer to use the mobile web over downloading applications related to shopping.
Report: 96 percent of businesses boost website content reach via social marketing
A report from OutBrain found that businesses are using several different distribution methods to extend the reach of their content marketing campaigns.
Study: More than two-thirds of businesses rely on blog marketing
A report from OutBrain found that content marketing is becoming more popular with video, blogs and news articles among the most frequently used forms.
Content marketing campaign clicks lifted 47 percent with images
A report from Curata found that businesses using images as part of their website content see more clicks from prospects.
Pinterest gains social marketing appeal, named one of the top U.S. websites
Experian Hitwise took to Twitter on Monday to announce Pinterest has become a top 30 American website.
Google drives nearly half of all website traffic
A report from Shareaholic found that Google is by the far the leading source of site traffic on the web.
Video marketing to receive more investment in 2012
A report from ValueClick found that more businesses will invest in video marketing this year.
SEO alert: 91 percent of consumers satisfied with search results, but majority against personal search filters
Pew Internet Research found that despite near unanimous satisfaction with search, many consumers are concerned about changes made by Google and other companies.