Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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When consumers surf the web to learn about products and services prior to making purchase decisions, they’re searching to get the best deals. Still, shoppers have to be savvy about bargains they find
One year ago, Microsoft released its revamped internet search engine – Bing. Now, the software company may really have reason to celebrate Bing’s first birthday. According to the latest report from HitWise, Bing accounted for 9.43 percent of U.S. searches in April 2010. Microsoft has paved the way to become a major player in the… Read more »
When shoppers hit up the produce section of the food market, they often look for the fruits and vegetables that boast organic stickers. The same may be said of companies: People don’t look to do busin
Business owners won’t have to worry about traveling the world over this spring to find international clients – they might just need to tidy the global storefront. JM Internet Group is offering online training for business owners to clean up their websites and get them SEO-ready for summer sales. The firm is a leading provider… Read more »
Because of its wide mainstream acceptance, Google has traditionally been the primary target when it comes to search engine optimization (SEO). Despite the release of Microsoft’s Bing search engine last year, this practice has changed very little. In a recent article from Business Insider, Daniel Ruby, research director of SEO firm Chitika said Microsoft may… Read more »
While many businesses know the importance of search engine optimization (SEO), it has been hard to precisely measure how much the top spot on Google is worth. A new report released by Chitika answered that question, finding that the top spot on Google is worth double the second position. According to the report, the first… Read more »
While some newspapers – like Rupert Murdoch’s Wall Street Journal – have fought tooth and nail with Google, others are beginning to warm up to search engine optimization (SEO), according to a recent article from Search Engine Land. Two of the three biggest newspaper publishers in the United States are offering search engine optimization (SEO)… Read more »
Though Google currently dominates the search engine optimization (SEO) landscape, that may soon change, according to an annual report from digital marketing firm Razorfish. The company found that 45 percent of its clients’ media spend was invested into vertical properties, like search. Google currently leads the search category, but based on clients’ spending trends, competing… Read more »
Alternative search engine Good50 announced several new features on Wednesday. These features are designed to enhance the user-friendliness of the search engine, says creator Sunmee Huh.
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With many newspapers increasingly moving to the web, search engine optimization (SEO) has become a top priority for many publications.