Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content is king when it comes to driving organic SEO, but putting forth duplicate information on more than one website could arouse the suspicion of Google filters that will keep a company from being a top result for consumer queries. Whether intentional or accidental, marketers should be aware that similar content on multiple websites is… Read more »
For coffee-drinking, laptop-toting online marketers, Starbucks – a longstanding hot spot – may soon become even more popular. The Seattle-based coffee chain recently announced it will be offering guests free WiFi in partnership with Yahoo beginning July 1. The coffee chain and Yahoo will also soon launch the Starbucks Digital Network in U.S. stores to… Read more »
It all started when one website posted a picture of Justin Bieber with Kim Kardashian last weekend. While fans might be glad to hear that the young singer did not catch syphilis from his brief interac
A recent survey from Harris Poll Online indicates that one-third of respondents use social media as an outlet to voice opinions about a company, brand or product. Now, tweeters can complement their rants or raves with map points of their locations so consumers can easily find hot spots or click a place to read recent… Read more »
Americans conducted 15.9 billion searches in the month of May – up 3 percent from April, reports comScore. It is likely unsurprising that Google led the pack, but it may be of interest that Yahoo and Bing are taking a new search approach that is leading comScore – and perhaps ultimately marketers – to change… Read more »
While many newspaper publishers are facing declines in the slowly recovering economy, a new report from the Organisation for Economic Cooperation and Development shows there is strong growth in online
Portugal may or may not win the World Cup, but Cristiano Ronaldo is scoring major search traffic. According to HitWise, Ronaldo accounted for 19.19 percent of U.S. World Cup player searches during the week ending June 5 2010, which should cue marketers that tracking hot terms can help catch consumers’ attention. In fact, the entire… Read more »
Google users no longer have to search for some of their favorite artists in order to see their work. The search engine giant recently unveiled a new feature that allows users to upload works from seve
It’s been a good year for Bing. The latest Hitwise reports show that the search engine accounted for more than 9 percent of U.S. searches last spring. Moving forward to the summer, Microsoft announced
Reports indicate that Google – though still the default iPhone browser – will have some advertising hurdles in Apple’s mobile markets. With the rise of mobile shopping and Americans’ love affairs with