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According to McAfee’s first-quarter Threats Report, released on Tuesday, cybercriminals are taking advantage of search engine optimization (SEO) techniques to target victims. McAfee’s report indicates that cybercriminals take trending topics, such as the recent Toyota recalls or the launch of Apple’s iPad, to trick popular search engines into indexing links that lead to malware-infested websites,… Read more »
Google recently rolled out a new visual design designed to increase the intuitiveness of its search engine. The new search engine NowRelevant.com is claiming Google did this in a direct response to fe
Travel website Traveport announced on Tuesday that it has purchased the meta-search engine Sprice, according to Tnooz.com. Sprice allows consumers to search for inexpensive hotels and flights worldwide, and when combined with Travelport, will list 88,000 properties covering 290 hotel chains. Sprice’s hotel reviewing system will also be carried over to Travelport. Sprice was targeted… Read more »
Twitter is increasingly playing a more important role in search engine optimization (SEO), with both Google
With more consumers starting their product research online, search engine optimization (SEO) has quickly become a crucial marketing tool. The importance of SEO is only going to grow in the future, says SEO expert Tom Demers. According to Last Click News, Demers claimed that the effectiveness and cost efficiency of SEO will push it to… Read more »
Google is the most popular target for search engine optimization (SEO), and with the latest search engine market share report from Experian Hitwise, it doesn’t look as if that will change any time soon. According to Experian’s latest report, Google accounted for 71.4 percent of the total searches in the United States in April, up… Read more »
Yahoo is launching a new, $85 million ad campaign, reports the Wall Street Journal. The campaign will paint Yahoo as the definitive one-stop internet destination, with the slogan "Your favorite stuff all in one place. Make Yahoo your home page." The commercial will be aired on TV, over the internet, and on billboards. The commercials… Read more »
Google is suing Blues Destiny Records, a small blues music label based out of Florida. According to Ars Technica, this isn’t the first time Blues Destiny Records and Google have been to court. Blues Destiny Records filed suit against Google last year when it found that Google offered links to websites that offered its music… Read more »
The new, people-powered search engine Slang Who is set to launch on May 14, reports the San Francisco Chronicle. Whereas most conventional search engines employ complex search algorithms to generate search results, Slang Who organizes results based on what users feel are the best websites. The new marketing campaign from Slang Who harps on this… Read more »
According to eWeek, Google has revealed that fake antivirus and other malware programs spread by abusing search engine optimization (SEO) techniques. At the Usenix workshop on large-scale exploits and emergent threats, Google said that fake antivirus programs accounted for 15 percent of all malware threats that it detects on the web. As of February 2010,… Read more »