Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In a struggling economy, many Americans felt they lost control over their personal finances, but it seems they gained control over the online research experience to determine how to spend their limite
Google Caffeine is now serving fresh content. The search engine giant has launched its new web indexing system – called Caffeine – with the promise of more frequent updates. This is great news for sea
With more than 400 million active users spending at least 500 billion minutes per month on Facebook, it’s easy to believe that consumers are increasingly turning to social networks before search engines. Recent data from HitWise shows that social sites get more visits than search engines in the UK, and there is evidence to suggest… Read more »
This week, Apple CEO Steve Jobs unveiled the iPhone 4. While Jobs boasted that this is the thinnest smartphone available, its new features could be pretty big for marketers – specifically the iAd mobile application. Speaking at WWDC 2010, Jobs said, “iAd offers advertisers the emotion of TV with the interactivity of the web and… Read more »
In an increasingly digital age and a slowly recovering economic climate, consumers like to do their homework online to find the best deals before buying. In fact, a report by Forrester Research shows that 70 percent of U.S. consumers research products online before making purchasing decisions. With this in mind, businesses should remember the value… Read more »
Businesses looking to drive organic SEO should consider that sometimes less is more when it comes to SEO keyword selection. Contrary to what many marketers may believe, the most popular phrases can hinder the odds of succeeding with SEO copy. Tapping into the search tail – the less competitive queries that offer more achievable results… Read more »
Google is currently the leading search engine for consumer queries, but does the company have an unfair edge? A recent study from Consumer Watchdog’s Inside Google suggests the search engine giant may
In the aftermath of the BP oil spill, searches for "oil spill" on major search engines were dominated by law firms’ sponsored listings, reports ClickZ. Truly standout firms took the spill as
Executives want their companies to be linked with success in consumers’ minds, and using relevant, intriguing content as bait to get others to link to your website can be a good method of raising bran
Top results in a Google search should make money for a business – not cost big bucks. One way to get better cost-per-click rates is through achieving a high quality score – a lesson shopping site myTr