SEO

How content helped an online grocery store increase site traffic by 56% [success story]

3 months and 800 landing pages later, traffic is up and to the right for our e-commerce client.

How re-optimizing content drove 219% more traffic [success story]

The results: 345% increase in the total number of keywords each page ranks for. 664% increase in estimated monthly traffic value generated from the 5 pages. 219% increase in organic […]

This is how content marketing is supposed to work (video)

Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.

How we reduced a client’s cost-per-lead 63% through balanced content marketing [success story]

Organic and paid strategies can complement each other well. Here’s how we reduced our client’s cost-per-lead by striking that balance.

A positively easy technique for measuring content marketing [success story]

We live in a world that is data-rich and information-poor. I’m talking to you, Mr. or Ms. Executive. I’m telling you that your pretty dashboard is good for one thing: […]

How we increased newsletter subscriptions by 532% [success story]

“Don’t put a newsletter CTA on your blog, it’s a waste of space and no one will subscribe.” I cringe when I try to count how many times I said […]