Google rolls out AdWords for video to help marketers reach ‘Super Bowl-size’ audience
Google has added paid search capability to video content, giving marketers new opportunities to target YouTube’s 800 million global monthly visitors.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Report: Mobile to drive search volume beyond 90 billion queries in 2012
A report from BIA/Kelsey suggests that mobile search will surpass desktop search in 2015.
Companies shifting to create content marketing that appeals to consumers over search engines
The 2012 Digital Content Marketing Survey found that an increasing amount of companies want website content that’s focused on providing a quality user experience.
Google search ranking error leads to overly SEO’ed penalty speculation
Google’s Matt Cutts reported on Friday that an error in how the search giant detects parked domains mistakenly resulted in some websites being removed from SERPs.
Bing SEO alert: Microsoft can’t handle content pagination as well as Google
A report from Bing suggests that its search crawlers aren’t fully equipped to handle paginated content.
Companies outsourcing content marketing look for quality, customization and strategy
A survey of marketers suggests that high-quality, custom content and SEO expertise are among the most widely sought aspects of third-party agencies for those looking to outsource content marketing.
87 percent of companies planning online content marketing investment
A new survey shows that content marketing is becoming increasingly common with businesses seeing more success.
AT&T: Mobile search accounts for 30 percent of all queries
A report from AT&T suggests that businesses can no longer wait to add mobile to their organic and paid search marketing campaigns.
Study suggests promotional and informational Tweets catch social marketing clicks
The Harvard Business Review recently reported that Tweets sharing valuable information or promoting a company are those most likely garner a response from consumers.
B2B marketing fails to reach SMB prospects
Trying to appeal to entrepreneurs with content marketing that addresses common buyer pain points may be the best method for companies targeting small business partners.