Report: Search generates $14 billion, top source of web revenue
A report from PwC and the Interactive Advertising Bureau found that search marketing generated more than 46 percent of all web marketing revenue in 2011.
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Google adds two new features to boost ad measurement on the web
Google recently rolled out two new web marketing metrics as part of its Brand Activate Initiative, aimed at helping marketers gauge their campaigns more effectively.
Google to automatically adjust misspellings for paid search results
Google will now automatically account for spelling errors or search variations of search queries with respect to paid search ad placement.
Despite lost market share, Yahoo search revenue increases
Yahoo’s quarterly earnings report detailed increased revenue from search despite dwindling market share.
Integrated web marketing a major challenge for smaller companies
Poorly managed web presences are all too common among businesses, especially smaller companies, according to a recent report.
Gmail experiences midday outage on Tuesday
Google experienced a Gmail outage early Tuesday afternoon due to an unknown issue at the company. While this may have put a damper on some business communications and email marketing campaigns, the problem is reportedly resolved.
Blekko traffic set to quadruple in first four months of 2012
Blekko has seen massive traffic gains since the start of the year, and the company attributes some of its growth to growing dissatisfaction with Google.
Twitter adds BlackBerry targeting to mobile optimization options
Twitter recently added BlackBerry targeting options to its mobile Promoted Tweets. Previously, companies could only create content aimed specifically at Android or iOS audiences.
foursquare continues growth, surpasses 20 million users
Foursquare announced it has surpassed both 20 million users and 2 billion check-ins. Has geosocial marketing’s moment arrived?
Social media marketing campaigns help customer care and contact centers
A report from Frost & Sullivan found that customer care and contact centers are adopting social media marketing more aggressively.