Email marketing becoming more popular, competition increases
A report from Epsilon found that email marketing is becoming more popular, but businesses must rethink their strategies.
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Millennials turn to the web for video content
Web video content has become an increasingly effective marketing platform for businesses to reach web audiences.
New app integrates StumbleUpon with Facebook’s Timeline for sharing content
StumbleUpon recently announced new integration with Facebook, which will allow users to post StumbleUpon activity to their Timeline. This might facilitate branded content sharing.
Compelling newsletter content marketing crucial as mobile email open rates soar
A report form Knotice found that mobile devices are becoming more popular for email access, with 27 percent of messages opened on smartphones.
Branded website content lifts conversions for pharmaceutical companies
A report from comScore found that pharmaceutical companies with branded content build trust and sales among patients and prospects.
Targeted content marketing growing substantially in 2012
A report from Veronis Suhler Stevenson suggests that custom content is among the main factors behind the growth of targeted media in 2012.
Study shows news content marketing engages tablet, smartphone users
A report from Pew suggests that news content marketing campaigns can help businesses target mobile web users.
66 percent of smartphone owners use devices for web research while shopping
A report from Leo J. Shapiro & Associates suggests that companies should integrate mobile SEO into their organic search strategy to appeal to smartphone owners.
Businesses miss conversion opportunities due to poor social marketing engagement
A report from marketing author Jen DeTracey suggests that 75 percent of companies struggle with social engagement.
Video content marketing reaches young adult audiences
A report from YuMe found that young adults are the best targets for video content marketing campaigns.