Google+ gets a complete facelift
Google announced a series changes that it hopes will make Google+ a more appealing platform.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Yahoo drops search share in March, while all others gain or stagnate
A report from comScore found that Yahoo was the lone search engine to lose market share in March, while Google remains the king of search.
Despite popularity, one-third of Americans hold unfavorable view of Twitter
A report from Langer Research Associates found that Twitter, despite its popularity, is viewed unfavorably by 36 percent of Americans. Social marketers may not want to stop investing in the microblogging site in spite of these findings, and they will be happy to learn that other networks are generally viewed more favorably.
Content marketing can help build trust, report says
A report from Nielsen suggests that content marketing is among the best methods for companies to improve trust among prospects.
More than 70 percent of consumers follow businesses on social platforms
A report from AYTM Market Research suggests that more than 72 percent of consumers follow or Like brands on social networks.
Multichannel marketing attribution boosts 72 percent of businesses’ bottom lines, available in Google Analytics
Marketing attribution features in Google Analytics will likely help marketers assess the effectiveness of various elements of their new media marketing campaigns.
Focus on social media marketing shifts budgets for 2012
A report from Social Media Examiner found that businesses are adjusting their marketing budgets to spend appropriately on several web channels.
Zip code targeting latest Google addition for local marketing
Google announced a new PPC tool aimed at bringing more relevant local traffic to companies based on searchers’ zip codes.
Facebook most popular platform for social marketing, Google+ gaining ground
A report from the Social Media Examiner found that Facebook, Twitter and LinkedIn are the most popular platforms for social media marketing, but Google+ is making progress.
74 percent of consumers use Google search, 60 percent own Gmail accounts
A report from AYTM Market Research found that more than 74 percent of consumers use Google search and two-thirds use its email service, even after the launch of the company’s streamlined privacy policy.