40 percent of businesses see sales from social media marketing
A report from Social Media Examiner found that 80 percent of companies have benefited from greater brand exposure using social media marketing.
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Facebook acquires Instagram for a reported $1 billion
Facebook CEO Mark Zuckerberg reported that the company has acquired Instagram, signaling the value of visual content in social marketing.
Report: 83 percent say social marketing is important to business
A report from Social Media Examiner found that 83 percent of companies say social media marketing is critical for their organizations.
Nearly half of consumers convert after receiving engaging email content
A report from ExactTarget found that nearly half of consumers have made business transactions due to reliable email marketing campaigns, while social media marketing is quickly becoming as effective.
Is longtail search dead? Insights from ad:tech San Francisco
Search experts at ad:tech weighed in on whether longtail search optimization is relevant in the evolving search landscape and what marketers can do to maintain visibility.
Ad:tech experts on how to prepare for the rise of mobile search marketing
Mobile search is gaining its share of clicks this season, and ad:tech experts offered insights on how marketers can prepare their campaigns for on-the-go audiences.
More than one-quarter of B2B marketing budgets aimed at creating content
A report from Socialmediadd and the Content Marketing Institute found that B2B companies are expanding their operations in content marketing.
Visual content driving Pinterest’s success as a social media marketing platform
A report from Maxymiser found that Pinterest’s highly visual platform has been responsible for its rapid growth among consumers and businesses.
Google at ad:tech San Francisco: Three steps to make web marketing work for your business
At ad:tech San Francisco, Google’s senior manager John Nicoletti shared insights on how businesses can invest smarter and maximize return on their internet marketing spend.
Amazon explains how success is built on personalized content at ad:tech San Francisco
At ad:tech San Francisco, Amazon described targeted digital content as core to brand discovery, prospect engagement and, ultimately, sales.